TIMING
Be there on day one
A company is listed on Lead Forge the day after it is registered, while its founders are still choosing a bank, an accountant, a website and everything else a new business needs.
ADVERTISE ON LEAD FORGE
Promote your company's services to newly registered UK businesses.
Lead Forge publishes a profile for every company newly registered at Companies House. Put your services on those profiles, in front of the people who look them up: founders checking their new company, and the suppliers, agencies and advisers researching it.
- Targeted by industry or city
- UTM-tagged links
- Monthly click reports
WHY LEAD FORGE
Reach companies in their first weeks, while they choose their suppliers
TARGETING
Only the companies you serve
Choose the industries or cities that match your services, and your advert only appears on those companies' profiles.
MEASUREMENT
Results in your own analytics
Every advert link carries UTM tags, so the visits show in the analytics you already use, and we send you a monthly report of the clicks.
PLACEMENTS
Two advert slots on every company profile
Each company profile has two advert slots: one straight after the section written for the company's owner, and one after the record's sources, where readers finish checking the company. Wide screens show a banner and phones a rectangle, so every reader sees artwork made for their screen.
Adverts are labelled as sponsored and sit beside the public record people came to read. See one for yourself on any profile in the directory of new UK companies.
- DESKTOP BANNER
- 1886 × 300 px, shown at 943 × 150
- MOBILE RECTANGLE
- 600 × 500 px, shown at 300 × 250
- FILE TYPES
- PNG, JPG or WebP, under 500 KB each
- LINK
- Your landing page; we add the UTM tags
GOOD FIT
Made for companies that sell to new businesses
A company's first weeks are when it opens accounts, signs contracts and hires help. If your customers are new UK businesses, Lead Forge puts you in front of them at the right moment.
- Accountants and bookkeepers
- Business banks and payment providers
- Insurance brokers
- Web design, SEO and marketing agencies
- Formation, legal and trademark services
- Software for small businesses
- Office space and virtual offices
- Recruitment and HR services
HOW IT WORKS
From enquiry to a live advert in four steps
- STEP 01
Tell us what you offer
Send the form below with the plan you are interested in and who you want to reach. - STEP 02
Get a quote
We check availability and reply with a quote, usually within one working day. - STEP 03
Send your artwork
A banner and a rectangle in the sizes above. If you do not have them yet, the Krapton team can help. - STEP 04
Go live and track it
Your advert appears on the profiles you chose, and a click report arrives every month.
PLANS
Choose how your company appears
Prices depend on the plan, the targeting and how long your campaign runs. Pick the plan closest to what you have in mind and we reply with a quote.
Profile banner
Your advert on company profiles across Lead Forge.
- One advert slot on every company profile
- A desktop banner and a mobile rectangle
- Your link, UTM-tagged for your own analytics
- A monthly report of the clicks it received
Price on request
- RECOMMENDED
Industry or city spotlight
Only on the profiles of the companies you want to reach.
- Shown on the profiles in the industries or cities you choose
- Both advert slots on those profiles
- A desktop banner and a mobile rectangle
- UTM-tagged link and a monthly click report
Price on request
Exclusive sponsor
Every advert slot on Lead Forge, for you alone.
- Both advert slots on every company profile
- No other advertiser while your campaign runs
- Help with your artwork from the Krapton team
- UTM-tagged link and a monthly click report
Price on request
GET A QUOTE
Tell us about your services
COMMON QUESTIONS
Advertising on Lead Forge
- Who sees adverts on Lead Forge?
- People looking up newly registered UK companies: founders checking their new company's listing, and the sales teams, agencies, accountants and investors researching new businesses. Every company profile is public and open to search engines.
- Where does my advert appear?
- In the two advert slots on company profiles: one after the section for the company's owner, and one after the record's sources. Wide screens show a banner and phones a rectangle, so every reader sees artwork made for their screen.
- Can I target an industry or a city?
- Yes. With the Industry or city spotlight plan, your advert only appears on the profiles of companies in the industries (by SIC code) or the cities you choose, such as new restaurants in Manchester or new software companies in London.
- How much does advertising on Lead Forge cost?
- It depends on the plan, the targeting and how long the campaign runs. Send the enquiry form and we reply with availability and a quote, usually within one working day.
- How do I measure the results?
- Your link carries UTM tags (utm_source=leadforge), so the visits show in Google Analytics or whichever analytics you already use, and we send you a monthly report of the clicks your advert received.
- Do the adverts pass SEO value to my website?
- No. Advert links are marked rel="sponsored", as Google asks for paid links, so they bring you visitors rather than search rankings.
- What artwork do I need?
- Desktop banner: 1886 × 300 px, shown at 943 × 150. Mobile rectangle: 600 × 500 px, shown at 300 × 250. File types: PNG, JPG or WebP, under 500 KB each. If you do not have artwork yet, the Krapton team can help you make it.
- Can any company advertise?
- We review every advert before it goes live and only run adverts for genuine products and services for businesses. We decline anything misleading, and adverts that imitate another company.
NEXT STEP
Put your services in front of new UK companies
Tell us what you offer and who you want to reach. We will reply with availability and a quote, usually within one working day.