What data does the AI analysis use?

Only the public Companies House record: company profile, incorporation date, status, SIC codes, registered office, officers, people with significant control, filing history, charges and previous names. It does not browse the web, guess a website or invent contact details.

How do I know what is fact and what is inference?

Every statement carries a basis label. PUBLIC DATA means it comes directly from the register. AI INTERPRETATION means the model inferred it from the record and you should verify it. UNKNOWN means the record does not say.

Which AI model writes the analysis?

The analysis is generated with Google Gemini using a structured prompt that includes the company context and an explicit list of what is not in the record. Output is validated against a schema before it is shown.

Is the analysis updated?

A generated brief is cached for up to 30 days so the same company reads the same to everyone. You can regenerate it at any time from the profile, and the brief is regenerated automatically when the underlying prompt context changes.

Does the AI analysis cost anything?

No. The analysis is free on every company profile with a free Lead Forge account, and you can ask the assistant 2 follow-up questions per company. Lead Forge Plus (€10/month) removes the question limit and reveals discovered contact details.

Can I export or share a brief?

Yes. Each brief can be copied to the clipboard or downloaded as a text file, and every company profile has a permanent public link you can share with your team.

AI ANALYSIS / NEWLY REGISTERED UK COMPANIES

AI analysis of newly registered UK companies

Thousands of companies are incorporated in the UK every working day. Lead Forge reads each one's public Companies House record and writes a short, honest lead brief — what the company is, why now might be the moment, what it is likely to need and how to open the conversation. Facts and inference are labelled separately, always.

Try it on a company registered this week →See an example brief

Free on every profile with an account · 2 Ask AI questions per company included · Powered by Google Gemini · Public data from Companies House

WHAT YOU GET

A lead brief for every new company, written from the record

The register tells you that a company exists. The analysis tells you what that means for you. For each newly registered company Lead Forge produces a structured brief in the AI Analysis panel of its profile, and the same panel answers follow-up questions about the record.

Executive brief

Three or four sentences on what the company is, when it was formed, who is behind it and what the record suggests it is setting out to do.

Why now

Timing signals that make this month different: incorporation date, first appointments, accounts and confirmation statement due dates, recent filings.

Opportunity signals

Rated high, medium or low with the reason for each rating, from founder-led structures to registered activity and address type.

Potential needs

The services a company at this stage typically buys — accounting, banking, software, premises, insurance, hiring — with the basis for each suggestion.

Outreach angles

Conversation starters that reference something specific in the record, so the first message is relevant rather than generic.

Ask AI

A grounded assistant for follow-up questions. If the record does not hold the answer it says so instead of guessing. 2 free questions per company, unlimited on Plus.

EXAMPLE

What a brief looks like

A fictional record, to show the shape of the output and how the basis labels work. Real briefs on company profiles are generated from the company's Companies House record.

LEAD FORGE AI · EXECUTIVE BRIEF

Fictional example · FIELDNOTE STUDIO LTD · Manchester

Public dataFIELDNOTE STUDIO LTD is a private limited company incorporated seven days ago with a registered office in Manchester. It is registered under SIC 62012, business and domestic software development, with one director who is also the sole person with significant control.

AI interpretationThe founder-led structure and software SIC code suggest an early-stage studio that will shortly need accounting, banking, cloud hosting and a first client pipeline. With first accounts due in 21 months and a confirmation statement due in 12, the next quarter is the window in which foundational suppliers are typically chosen.

WHY NOW

Incorporated 7 days ago — decisions about suppliers are being made now. Public data
No secretary or second director appointed — the founder is likely handling operations personally. AI interpretation

OPPORTUNITY SIGNALS

Founder-led, no other officers yet

HIGH

One director and one PSC on the record. Decisions sit with one person, so outreach can be direct and specific.

Software development activity

MEDIUM

SIC 62012 is registered activity, not confirmed trading. Treat the sector as a strong hint and verify on the first call.

Registered at a residential-style address

LOW

Suggests no office yet. Premises, insurance and co-working conversations are plausible but unconfirmed.

OUTREACH ANGLE

“Congratulations on registering Fieldnote Studio last week. Most software studios we work with choose their accountant and cloud setup in the first month — happy to share what has worked for others at this stage.”

HOW IT WORKS

From the register to a brief in four steps

STEP 01
A company is incorporated
Companies House publishes the incorporation the same day. It appears in the new UK companies directory and on its city page.
STEP 02
Lead Forge loads the public record
Profile, registered office, SIC codes, officers, people with significant control, filing history, charges and previous names are fetched from the Companies House API and shown on the profile.
STEP 03
Gemini writes the analysis
A structured prompt gives the model the record, today's date, the company's age and an explicit list of what is not in the record. The output is validated against a schema and every claim carries a basis label.
STEP 04
You ask, export and act
Ask follow-up questions grounded in the record, copy or download the brief, share the profile and open the conversation.

LABELLING AND LIMITS

Useful without pretending to know more than the record

Public data

Public data marks a statement taken directly from the Companies House record. It is as accurate as the filing itself.

AI interpretation

AI interpretation marks an inference. It is a reasonable reading of the record that you should verify before relying on it.

Unknown

When the record does not hold something, the analysis says so. It never states or guesses a website, email address, phone number, revenue, headcount or funding.

No web browsing

The model reads the record only. Website and contact discovery is a separate, clearly labelled enrichment step, and the results are shown to Plus members.

Cached and regenerable

A brief is cached for up to 30 days so everyone sees the same analysis. Regenerate it from the profile whenever the record changes.

Independent of Companies House

Lead Forge is a Krapton product. It uses public data under the Open Government Licence and is not affiliated with or endorsed by Companies House.

WHO USES IT

Built for people who sell to, advise or study new businesses

Sales and growth teams

A daily feed of companies that just gained a reason to buy, with an angle for the first message.

Accountants, banks and insurers

Reach companies in the weeks they choose their first professional suppliers, before renewals lock them in.

Agencies and consultants

Spot studios, brands and shops before their first big brief or retained partner is spoken for.

Recruiters

Founder-led companies with no second officer are the ones about to hire. Signals flag them early.

Researchers and journalists

Watch sectors and cities as the register moves, with the interpretation kept separate from the facts.

Founders

See how your own company reads to a stranger, and what the record says about your competitors.

COMMON QUESTIONS

About the AI analysis

What data does the AI analysis use?: Only the public Companies House record: company profile, incorporation date, status, SIC codes, registered office, officers, people with significant control, filing history, charges and previous names. It does not browse the web, guess a website or invent contact details.
How do I know what is fact and what is inference?: Every statement carries a basis label. PUBLIC DATA means it comes directly from the register. AI INTERPRETATION means the model inferred it from the record and you should verify it. UNKNOWN means the record does not say.
Which AI model writes the analysis?: The analysis is generated with Google Gemini using a structured prompt that includes the company context and an explicit list of what is not in the record. Output is validated against a schema before it is shown.
Is the analysis updated?: A generated brief is cached for up to 30 days so the same company reads the same to everyone. You can regenerate it at any time from the profile, and the brief is regenerated automatically when the underlying prompt context changes.
Does the AI analysis cost anything?: No. The analysis is free on every company profile with a free Lead Forge account, and you can ask the assistant 2 follow-up questions per company. Lead Forge Plus (€10/month) removes the question limit and reveals discovered contact details.
Can I export or share a brief?: Yes. Each brief can be copied to the clipboard or downloaded as a text file, and every company profile has a permanent public link you can share with your team.

NEXT STEP

Read a brief on a company registered this week

Open the directory, pick a company, and open the AI Analysis panel. It is free with an account, and the first two questions to the assistant are included.

Browse new companies →Or see what Plus adds